seo-weekly-report
Weekly SEO Report
Executive Summary
Search clicks changed by -47.1% WoW (92 vs 174). Impressions changed by -34.0% WoW (1,478 vs 2,240). CTR is 6.2% (-1.5pt WoW). Avg position is 15.84 (+2.34 WoW). Top gaining query: "バンコク ゴーゴーバー 通り" (+3 clicks). Top losing query: "カオサン通り 夜遊び" (-14 clicks). GA4 sessions changed by -18.7% WoW (479 vs 589). Top traffic channel: Organic Search.
- Current: 2026-05-04 → 2026-05-10
- Previous: 2026-04-27 → 2026-05-03
- Generated: 2026-05-10 21:58 UTC
Google Search Console – Top Queries (WoW)
| query | clicks | clicks_prev | clicks_delta | clicks_pct | impressions | ctr | position |
|---|---|---|---|---|---|---|---|
| カオサン通り 夜遊び | 11 | 25 | -14 | -56.0% | 58 | 19.0% | 3.66 |
| カオサン通り 女 遊び | 9 | 11 | -2 | -18.2% | 33 | 27.3% | 2.03 |
| カオサン通り 風俗 | 7 | 4 | 3 | 75.0% | 13 | 53.8% | 1.08 |
| オカダマニラ カジノ 遊び方 | 6 | 11 | -5 | -45.5% | 24 | 25.0% | 3.33 |
| カオサン通り ゴーゴーバー | 6 | 10 | -4 | -40.0% | 16 | 37.5% | 1.56 |
| シドニー空港 お土産 | 5 | 6 | -1 | -16.7% | 53 | 9.4% | 6.62 |
| 自衛隊から消防士 | 4 | 4 | 0 | 0.0% | 19 | 21.1% | 1.79 |
| バンコク ゴーゴーバー 通り | 3 | 0 | 3 | — | 49 | 6.1% | 6.22 |
| バリ島 キャッシング | 3 | 10 | -7 | -70.0% | 5 | 60.0% | 1 |
| 自衛隊 退職金計算 シュミレーション | 2 | 0 | 2 | — | 61 | 3.3% | 7.62 |
| 47都道府県制覇 | 2 | 2 | 0 | 0.0% | 37 | 5.4% | 7.16 |
| ウブド観光モデルコース | 2 | 2 | 0 | 0.0% | 26 | 7.7% | 9.23 |
| ワットポー 服装 | 2 | 1 | 1 | 100.0% | 15 | 13.3% | 6.13 |
| シドニー国際空港 お土産 | 2 | 0 | 2 | — | 14 | 14.3% | 5.64 |
| 自衛官から警察官 | 2 | 2 | 0 | 0.0% | 13 | 15.4% | 4.62 |
| シドニー お土産 どこで買う | 2 | 0 | 2 | — | 5 | 40.0% | 10.4 |
| オペラハウス プロジェクションマッピング | 2 | 1 | 1 | 100.0% | 3 | 66.7% | 1 |
| 自衛隊 定年後 悲惨 | 1 | 2 | -1 | -50.0% | 154 | 0.6% | 8.47 |
| ワットポー 入場料 | 1 | 5 | -4 | -80.0% | 131 | 0.8% | 7.71 |
| ブッキングドットコム | 1 | 5 | -4 | -80.0% | 44 | 2.3% | 10.91 |
Google Analytics (GA4) – Sessions by Channel (WoW)
| channel_group | sessions | sessions_prev | sessions_delta | sessions_pct | total_users |
|---|---|---|---|---|---|
| Organic Search | 403 | 477 | -74 | -15.5% | 360 |
| Direct | 56 | 80 | -24 | -30.0% | 55 |
| Referral | 13 | 24 | -11 | -45.8% | 13 |
| Organic Social | 4 | 6 | -2 | -33.3% | 4 |
| Unassigned | 3 | 2 | 1 | 50.0% | 3 |
Visuals
Notes / Next Actions
- Rankings slightly weakened WoW—review pages losing positions and strengthen internal links around those topics.
- CTR decreased WoW—test title/meta updates for high-impression queries and validate SERP intent alignment.
- Investigate the largest click drops (Queries → Pages) and check indexability/canonical/internal-link changes.
- New queries appeared WoW—map them to landing pages and expand content clusters to capture more long-tail demand.
- Organic Search sessions dropped WoW—compare GSC clicks vs GA4 landing pages to locate the main decline pages.