seo-weekly-report
Weekly SEO Report
Executive Summary
Search clicks changed by -34.7% WoW (32 vs 49). Impressions changed by -29.6% WoW (686 vs 975). CTR is 4.7% (-0.4pt WoW). Avg position is 26.06 (+1.55 WoW). Top gaining query: "自衛隊から消防士" (+2 clicks). Top losing query: "オペラハウス プロジェクションマッピング" (-3 clicks). GA4 sessions changed by -14.0% WoW (282 vs 328). Top traffic channel: Organic Search.
- Current: 2026-10-12 → 2026-10-18
- Previous: 2026-10-05 → 2026-10-11
- Generated: 2026-10-18 23:01 UTC
Google Search Console – Top Queries (WoW)
| query | clicks | clicks_prev | clicks_delta | clicks_pct | impressions | ctr | position |
|---|---|---|---|---|---|---|---|
| カオサン通り ゴーゴーバー | 6 | 5 | 1 | 20.0% | 10 | 60.0% | 1.2 |
| カオサン通り 夜遊び | 3 | 3 | 0 | 0.0% | 26 | 11.5% | 5.38 |
| 自衛隊から消防士 | 2 | 0 | 2 | — | 18 | 11.1% | 4.17 |
| カオサン通り 風俗 | 2 | 3 | -1 | -33.3% | 7 | 28.6% | 2.29 |
| 自衛隊 給料 安 すぎ | 1 | 0 | 1 | — | 34 | 2.9% | 2.21 |
| 47都道府県 制覇 | 1 | 0 | 1 | — | 30 | 3.3% | 10.8 |
| ワットポー 時間 | 1 | 0 | 1 | — | 16 | 6.2% | 5.88 |
| 自衛隊から警察 | 1 | 2 | -1 | -50.0% | 10 | 10.0% | 3.7 |
| カオサン 風俗 | 1 | 1 | 0 | 0.0% | 6 | 16.7% | 2.83 |
| ブッキングドットコム ひどい | 1 | 0 | 1 | — | 6 | 16.7% | 10.33 |
| 警察官と自衛官 どっち がいい | 1 | 0 | 1 | — | 5 | 20.0% | 3.8 |
| 47都道府県 旅行 | 1 | 1 | 0 | 0.0% | 4 | 25.0% | 15.25 |
| シドニー空港 お土産 | 1 | 0 | 1 | — | 4 | 25.0% | 12.75 |
| 猫空 カフェ | 1 | 0 | 1 | — | 4 | 25.0% | 10 |
| 幹部自衛官 転職 | 1 | 0 | 1 | — | 3 | 33.3% | 16.33 |
| 47 都 道府県制覇 割合 | 1 | 0 | 1 | — | 2 | 50.0% | 19 |
| カオサン通り エロ | 1 | 0 | 1 | — | 2 | 50.0% | 2.5 |
| ペラサイト アフィリエイト | 1 | 0 | 1 | — | 2 | 50.0% | 4.5 |
| 自衛官 若年給付金計算 | 1 | 0 | 1 | — | 2 | 50.0% | 13.5 |
| supabase bigquery | 1 | 0 | 1 | — | 1 | 100.0% | 7 |
Google Analytics (GA4) – Sessions by Channel (WoW)
| channel_group | sessions | sessions_prev | sessions_delta | sessions_pct | total_users |
|---|---|---|---|---|---|
| Organic Search | 174 | 217 | -43 | -19.8% | 156 |
| Direct | 98 | 95 | 3 | 3.2% | 98 |
| Organic Social | 5 | 11 | -6 | -54.5% | 4 |
| Referral | 4 | 4 | 0 | 0.0% | 4 |
| Unassigned | 1 | 1 | 0 | 0.0% | 1 |
Visuals
Notes / Next Actions
- Rankings slightly weakened WoW—review pages losing positions and strengthen internal links around those topics.
- Investigate the largest click drops (Queries → Pages) and check indexability/canonical/internal-link changes.
- New queries appeared WoW—map them to landing pages and expand content clusters to capture more long-tail demand.
- Organic Search sessions dropped WoW—compare GSC clicks vs GA4 landing pages to locate the main decline pages.